Who is creating the Waves

Afra Ali — from architecture to airports to entrepreneurship. Today, I help businesses find clarity and results as a consultant.

My experience spans a wide global spectrum, from infrastructure programs with top engineering firms to smaller projects with start-ups and nonprofits, from design to strategy and delivery. That range has shaped how I approach every engagement: with curiosity, flexibility, and a focus on understanding people and systems.

What I enjoy most is collaborating with organizations to find clarity, whether it’s aligning a team around a strategy, setting up a CRM that actually works for them, or guiding a multi-million-dollar initiative.

Beyond work, I’m drawn to creative and exploratory pursuits. I run an olfactory venture that connects heritage and modern design, I’m an avid reader with a love for global literature, and I enjoy design projects that blend practicality with creativity. I also value time outdoors, from hiking to exploring new places. Most importantly, I am a good listener who finds energy in connecting with people and learning from different perspectives.

Ready to take the next step towards success? Book an appointment with us today for a personalized consultation, where we listen to your unique needs and guide you on the path to achieving your goals.